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Jason Newport

Modern Marketer | Marketing and Advertising

• Norwalk, CT
• LinkedIn

Hi, I'm Jason Newport. Welcome to my profile!

Jason Newport's Bio:

Jason Newport's Experience:

• Founder, CMO & Managing Director at MobileBehavior

  October 2008 - February 2010

  Standout Accomplishments: founded Omnicom's global mobile, social and digital marketing specialty agency and scaled with network agency partners. Transformed agencies from service to product companies through knowledge of mobile marketing value chain. More than 200 successful engagements in first year. Developed, sold through and sustained every new business win and billable event from agency's inception to date of departure. Multiple industry nods including Mediapost's Best Use of Mobile Cross-Media category, and Best Use of Mobile at Digital Signage Expo. o Defined strategic marketing and product development goals and translated them into actionable tactics and projects for global brands and agencies including BBDO Worldwide, Tribal DDB, TBWA\Chiat Day, EVB, OMD, PHD, Fleishman-Hillard, and many others in and out of the Omnicom network. o Provided digital, mobile and other emerging media counsel to Omnicom agencies across the globe that resulted in preserving and growing cross-vertical client portfolio, including pitch and product support for Visa/TBWA, Pampers/Critical Mass, Knorr/Tribal DDB, Johnson & Johnson/DDB Health, Gillette/BBDO, and many others. o Established MobileBehavior's presence in APAC and EMEA; recruited, trained and embedded digital and mobile marketing experts within the high volume, active environments of Omnicom agencies worldwide. o Envisioned and defined MobileBehavior's mobile marketing platform designed to service brands, Omnicom agencies and their clients globally. o Managed in-house developers, technologists, and user experience/interaction specialists in the development of MobileBehavior's mobile platform designed to service agencies and brands. o Directed all activity that would enable over-the-air, cross-carrier SMS/MMS messaging, short code provisioning, optimal consumer and agency partner experience, x-mobile OS WAP sites, and mobile OS-specific (for iPhone, BlackBerry and Android) application builds.

• SVP & Partner, Digital, Social & Mobile Marketing at Fleishman-Hillard

  November 2005 - January 2010

  Standout Accomplishments: Led select group of emerging media specialists in systematically integrating digital, mobile and social within throughout each practice group globally. Led technology, CPG, Healthcare, Corporate, and other practice group efforts to retain and win client business, including retaining AT&T/Cingular retainer-based work under my tenure for four straight years. Envisioned and oversaw development of MySpace Mobile (the fastest selling mobile application in history) on behalf of Cingular client. Generated more than $20MM of attributable revenue from mobile application and text/multimedia messaging programs for clients. Strategy owner of work that resulted in multiple awards won internally and with partner agencies. o Led team of 20 in establishing and retaining market segment leadership position with groundbreaking youth integrated marketing and communications efforts for Cingular Wireless and AT&T. o Successfully envisioned and led consumer segment strategy development pre and post Bell South acquisition for AT&T/Cingular across multiple agency partners including BBDO, MEC, Dieste and Digitas. o Closely monitored shifts in youth culture, identified new ARPU and acquisition drivers in emerging communities of youth interest and developed key partnerships with powerful media properties/social networking sites including wireless enablement initiatives and business development tele-media partnerships with MySpace and Facebook. o Developed all email, SMS, MMS, mobile applications, direct-mail, in-store, online, and viral/other non-traditional promotional efforts. o Managed and planned high-profile client promotional programs and events. Examples include negotiating the title sponsorship of Vans Warped Tour and developing all promotional aspects of the tour for four straight years; Def Jam's GoPhone tour and the Sony Flash concert series.

• Senior Marketing Manager at Columbia House Company

  2003 - 2005

  Standout Accomplishments: increased contribution by more than $5MM in first year managing the DVD club, increased member retention by more than 20% YOY through targeted on and offline campaigns.

• Senior Account Executive at Quinn Fable Advertising

  2002 - 2003

  o Dedicated Account Executive for AT&T Wireless Multimedia Messaging Services (MMS) group o Day-to-day duties included composing Creative Briefs, Strategy Statements, presenting concepts and managing tight budgets and deadlines to meet client launch dates and updates to product sets o Developed and managed acquisition activities related to all AT&T Wireless enterprise initiatives o Supervised development of all product marketing for co-branded efforts with IBM, Microsoft, Research In Motion (RIM BlackBerry), Palm and Dell

• Senior Product Manager, Lifestyles & Youth at i3 Mobile, Inc.

  2000 - 2002

  Standout Accomplishments: developed and brought to market the first licensed ringtone portal with Voicestream-T-Mobile, negotiated the first royalty rates with publishers, composers, and performance rights organizations. o Developed and brought to market a full suite of SMS, MMS and WAP-accessible mobile products for wireless carrier and off-portal partners and clients. o Continuously innovated for carrier partners and transformed ancillary mobile content revenue into true profit centers with new text and multimedia products including triggered and timed news alerts, weather, horoscopes, joke of the day, and more. o Spearheaded the development and cross-sell of messaging and content bundles as attach-rates increased with trial consumption.

• Senior Digital Account Executive at Williams Randall Marketing

  1999 - 2000

  Responsible for securing new business designed to leverage agency's proprietary web monitoring application. Primary point of contact between agency's art directors, developers and all clients including Eli Lilly and NCAA. Assembled internal information design team to address market opportunity around pharma and athletic association digital presence, including Lilly's risk protection monitoring services and the NCAA's first major web property.

• SVP, Head of Mobile Strategy at Aegis Media (Carat x Vizeum x Posterscope x Isobar x Team Epic)

  September 2010

  I lead the mobile strategy definition and development for Aegis Media, identifying points of entry and seamless media integration across all channels, platforms and touch-points for global Aegis brand clients including The Home Depot, Pfizer, Disney, Marriott, Red Bull, Diageo, Beiersdorf, and many others.

Jason Newport's Education:

• Indiana State University - School of Business

  1993 – 1997
  B.S.